CASE STUDY
Launching a Rugby Premier League Franchise: The Chennai Bulls
The business challenge:
In the space of 8 weeks, define the brand strategy, the marketing assets and launch a new Rugby franchise playing in the Indian Rugby Premier League.
How we helped
Strategic Marketing Skills
We applied our deep experience in brand strategy to help shape the foundation of the Chennai Bulls rugby franchise. By ensuring a clear and compelling brand logic from day one, we created a platform that could translate seamlessly into bold design, strong storytelling, and long-term identity building.
Strong International Experience
David was able to bring his deep expertise in building brands for diverse global markets — including extensive, on-the-ground experience in India during his time with Unilever. His work helped ensured that the local insights and language of Chennai was built into the brand to maximise fan engagement.
Speed of execution
We moved quickly to help the Chennai Bulls define their brand foundation under tight timelines. With a clear process and focused decision-making, we delivered strategic clarity at pace — enabling design, storytelling, and activation to move forward without delay.
Outcome
Full Brand Development and launch of the Chennai Bulls:
Website and social pages delivery
Logo development
Playing kit development
Sponsorship strategy
Social Media Strategy
Social media playbook
A Tournament winning team (well that wasn’t quite us!)
